Arta Ashiku, a proud descendant of immigrant parents from Kicevo, blends her rich Albanian heritage with a strong professional background in marketing and finance, honed at the University of Wisconsin-Whitewater. Her entrepreneurial spirit is evident in her ventures, Aformi Fitness and BlueWave, which reflect her dedication to holistic well-being.

Aformi Fitness, named after the Albanian word for 'opportunity', is Arta's brainchild that focuses on integrating physical and mental fitness through innovative and sustainable products. This initiative showcases her belief in the power of holistic health as a foundation for a fulfilling life. In addition to her work in fitness, Arta has passionately developed BlueWave, a mental health brand that encourages individuals to embrace their emotions. Through BlueWave, Arta promotes mental wellness, advocating for the importance of acknowledging and navigating one's emotional tides, much like the natural ebb and flow of the ocean. Now stepping into a new role with Care for Albania, Arta is poised to contribute her marketing expertise and entrepreneurial insights to support and uplift communities in Albania and its neighboring regions. Her commitment to her heritage and her focus on social empowerment align seamlessly with the mission of Care for Albania.